Bud Light is centering its new marketing campaign around the term “Drinkability.” The idea behind this product-positioning strategy is to illustrate Bud Light’s products in a superior perspective in relation to their competitors’. Though realistically the term “Drinkability” doesn’t make sense (since all beers are drinkable), the marketing push is working. I guess it reflects the old adage, “It’s not what you say, it’s how you say it.”

Got Eyewash has decided to define its own term—”eyewashability”. Though we do not plan on using it as an advertising buzzword, we do want to give it a meaning. “Eyewashability” can be described as anything that serves a useful function and makes you look good at the same time. This can be a sports car, high heels, or even our own Cut-off Gloves.

Got Eyewash Cut-off Gloves’ main purpose is to make weightlifting a comfortable experience. Those who play baseball and are taking hundreds of hacks in the cage may need these to protect the blisters they are getting as a result. Additionally, other athletes may just be looking for something to help them finish the last rep on the last set in the weight room. A majority of athletes, however, are buying cut-off gloves for one exclusive purpose: to look good.

And as our slogan goes, “The better you look, the better you play“… or in this case, lift.