Upper Body Eyewash
Bud Light is centering its new marketing campaign around the term “Drinkability.” The idea behind this product-positioning strategy is to illustrate Bud Light’s products in a superior perspective in relation to their competitors’. Though realistically the term “Drinkability” doesn’t make sense (since all beers are drinkable), the marketing push is working. I guess it reflects the old adage, “It’s not what you say, it’s how you say it.”
Got Eyewash has decided to define its own term—”eyewashability”. Though we do not plan on using it as an advertising buzzword, we do want to give it a meaning. “Eyewashability” can be described as anything that serves a useful function and makes you look good at the same time. This can be a sports car, high heels, or even our own Cut-off Gloves.
Got Eyewash Cut-off Gloves’ main purpose is to make weightlifting a comfortable experience. Those who play baseball and are taking hundreds of hacks in the cage may need these to protect the blisters they are getting as a result. Additionally, other athletes may just be looking for something to help them finish the last rep on the last set in the weight room. A majority of athletes, however, are buying cut-off gloves for one exclusive purpose: to look good.
And as our slogan goes, “The better you look, the better you play“… or in this case, lift.
In the 80s, there were the semi-functional sweatbands. Then, the 90s brought us the non-functional snap bracelets. Time, technology, and research has lead us to today’s form of functional and stylish arm flair—performance wristbands.
A performance wristband’s main material characteristic is polypropylene. Polypropylene, in its polymer fiber structure, acts as a filter by attracting but not absorbing moisture and storing it on each fiber at a molecular level. This allows for rapid evaporation of the moisture and in turn, a dry product.
The Got Eyewash product discovery team has been tirelessly researching new gear in our Eyewash Lab. With beakers and lab coats, we have discovered some products that may be of your liking. Within the next month, we will be introducing three new products: performance wrist bands, fitted hats, and EYE-Wick T’s.
