Bud Light is centering its new marketing campaign around the term “Drinkability.” The idea behind this product-positioning strategy is to illustrate Bud Light’s products in a superior perspective in relation to their competitors’. Though realistically the term “Drinkability” doesn’t make sense (since all beers are drinkable), the marketing push is working. I guess it reflects the old adage, “It’s not what you say, it’s how you say it.”

Got Eyewash has decided to define its own term—”eyewashability”. Though we do not plan on using it as an advertising buzzword, we do want to give it a meaning. “Eyewashability” can be described as anything that serves a useful function and makes you look good at the same time. This can be a sports car, high heels, or even our own Cut-off Gloves.

Got Eyewash Cut-off Gloves’ main purpose is to make weightlifting a comfortable experience. Those who play baseball and are taking hundreds of hacks in the cage may need these to protect the blisters they are getting as a result. Additionally, other athletes may just be looking for something to help them finish the last rep on the last set in the weight room. A majority of athletes, however, are buying cut-off gloves for one exclusive purpose: to look good.

And as our slogan goes, “The better you look, the better you play“… or in this case, lift.

In the 80s, there were the semi-functional sweatbands. Then, the 90s brought us the non-functional snap bracelets. Time, technology, and research has lead us to today’s form of functional and stylish arm flair—performance wristbands.

From the exterior, performance wristbands may look like the old school sweatbands you saw on 80′s workout videos. It isn’t until you take a microscopic look that you can observe the true science and technology behind them.

A performance wristband’s main material characteristic is polypropylene. Polypropylene, in its polymer fiber structure, acts as a filter by attracting but not absorbing moisture and storing it on each fiber at a molecular level. This allows for rapid evaporation of the moisture and in turn, a dry product.

You may be asking yourself, “Why is this Got Eyewash company getting so scientific with such a simple product?” The answer, frankly, is because it’s the Eyewash thing to do. If you didn’t understand any of what was written above, you probably aren’t alone. More than likely, after reading the deep science behind it, any serious athlete would be confused. So, try not to think about why your arms are staying dry while you are in competition—just know that they’re increasing your flair and making you look good.

Got Eyewash Performance Wristbands

The Got Eyewash product discovery team has been tirelessly researching new gear in our Eyewash Lab. With beakers and lab coats, we have discovered some products that may be of your liking. Within the next month, we will be introducing three new products: performance wrist bands, fitted hats, and EYE-Wick T’s.

Our performance wrist bands will be a great addition to your forearm or wrist. Wrist bands can up your Eyewash in the weight room, on the playing field, or even in your cubicle at work if your an Eyewash extremist.

The fitted hat is an item that has been highly requested among our Got Eyewash fans. We are working on a one-of-a-kind design that will likely cause many double-take looks as you are struttin’ it on the street.

Finally, the EYE-Wick T has already been developed and will be here soon. Made from 99% polyester and 1% cotton, it has been praised as being a remarkably comfortable t-shirt. It also includes the definition of Eyewash on the back for those who may be curious as to why you look so good.

Got Eyewash is dedicated to supplying you with sports apparel at great prices. If you have any ideas or want something that we have yet to offer, give us a shout on our contact page.

They say, “Good things come in three.” Well, we’ve got three new products here at Got Eyewash, but good may be an understatement. Today we are releasing performance EYE-Dris that would be ideal for the athletic wear section of your wardrobe.

Sleevless EYE-Dri

Long Sleeve EYE-Dri

Long Sleeve Tight EYE-Dri